That stick is called Oonusa,Nusa or Harae-gushi.(Other photos)
It purify bad atmosphere and static electricity about all things.
(Neutralizing effect)
Normally,Oonusa consists of stem of Sakaki,white wood stick as a handle.
Other parts is made of paper,fiber strings of hemp, and so on.
So,please buy hemp wear and bedclothes for your good life and health.
There are/were original Japanese people,Ainu in Japan.
Ainu people's dedication for nature gods is called INAU.